Puzzlewood - Beyonk

Puzzlewood flourishes: A 50% cut in admin duties achieved with BookingHound

Discover how Puzzlewood have decreased their admin duties by 50% with the help of BookingHound booking system.

Contenu

Contexte

Puzzlewood, nestled in the Forest of Dean, Gloucestershire, is a captivating tourist attraction set amidst ancient woodlands dating back over 100 years. Ideal for family outings, Puzzlewood offers immersive tours of its enchanting forest. Whether you relish walking, appreciate the great outdoors, seek breathtaking scenery, or love discovering nature in every season, Puzzlewood has something for you. Explore a mile and a half of paths, bridges, and lookout points, unveiling twisted trees and an otherworldly woodland that will enchant you, leaving you compelled to return time and time again.

Le défi

In 2021, Puzzlewood aimed to enhance customer booking procedures by exploring online booking options. Traditionally, the majority of payments were received in cash through the charity box. However, the need for better crowd control and spacing became evident due to challenges related to unpredictable arrival times. This led to the decision to implement an online booking system, with BookingHound chosen as the preferred solution after extensive research.

Comment nous avons aidé

The implementation of the BookingHound system empowered Puzzlewood to streamline operations efficiently. Beyond aiding in adherence to safety procedures, including those related to COVID-19, the system played a crucial role in distributing visitors throughout the day, minimizing congestion and crunch points.

With QR code functionality, the system further simplified the check-in process for customers, ensuring a hassle-free experience during their visit.

BookingHound allowed Puzzlewood to have more control over business operations.

I think the most important thing has always been the user experience. The system is simple and easy to rebrand so when a customer clicks on our website to complete a booking, it links to our terms and conditions. Our goal is to make sure we give all the right safety messages, but ensure customers don’t feel overwhelmed by the booking journey. BookingHound allows us to do this seamlessly.

Paul at Puzzlewood

Les résultats

Leveraging BookingHound's capabilities, Puzzlewood experienced a significant 50% reduction in administrative duties. The advanced reporting analytics and comprehensive ticketing features played a pivotal role in streamlining the team's operational tasks.

Also beneficial was the system's efficiency in sending out mass emails and text messages to customers, whether to announce available spots due to cancellations or provide weather warnings.

The most important thing is to make ticketing as simple as possible. If the booking process has any complications, people are more likely to step away from it and look elsewhere. So, rather than try to focus on every single thing you think you’ll need in a system, first ask yourself: ‘Is it easy for the customer?'

Paul at Puzzelwood