Discover how Peak and Speedwell Cavern found a 10% increase in revenue since using Beyonk's booking system.
Background
Peak and Speedwell Cavern are two show cave tours located in Hope Valley, in the heart of the Peak District National Park.
Speedwell Cavern is well known for its incredible underground boat journey whilst Peak Cavern specializes in walking tours in the gorge below Peveril Castle.
The challenge
The initial challenge was apparent in the pre-COVID setup specifically for Speedwell Cavern, where reliance on another booking system accounted for only 10-15% of online bookings, with the majority being walk-ins. The pandemic compelled a re-evaluation, necessitating a reduction in boat capacity.
The existing booking system fell short in providing essential assistance for the evolving circumstances. However, with the shift, 80% of our business now comes from online bookings, and 20% from walk-ins. Efficiently managing numbers, time slots, and dates has become crucial in this new operational landscape.
How we helped
Beyonk provided a seamless experience by simplifying the process of setting up and amending bookings. In contrast to the complexity of the old system, Beyonk's user-friendly interface facilitated efficient management of new experiences with minimal training required. The staff found it intuitive and self-explanatory.
The accessibility of Beyonk's support was instrumental. The team could easily get in touch via email or phone, receiving prompt responses to queries. The customer service team demonstrated a willingness to support any requests, and the collaborative approach allowed for quick implementation of improvements. This responsiveness was particularly evident during the panic about adhering to COVID restrictions, where Beyonk swiftly proposed and implemented a solution to maintain social distancing on the boats. The ease of communication and problem-solving capability showcased the effectiveness of Beyonk's support in addressing immediate challenges.
Beyonk helped efficiently manage numbers, time slots, and dates which has become crucial in this new operational landscape.
It’s massively improved the visitor experience at our caves, we’ve completely altered the way we work. Rather than expecting people to stand in a queue for two hours on peak days, we fill the boats up at specific time slots online and supplement that by walk-ins.
John Harrison of Peak and Speedwell Cavern
The results
Beyonk has revolutionized the visitor experience at our cave, eliminating long queues by having specific time slots for online bookings. Customer satisfaction has soared, reflected in increased positive reviews. Despite intentionally reducing the number of cave visitors for social distancing, revenue has risen, thanks to optimized boat capacity and fuller tours.
Administratively, Beyonk has streamlined tasks. Weekly reports, including manual entry of walk-ins, now take about 10 minutes. The system's efficiency has made reconciliation with bank statements smoother, even with the surge in online bookings.
Due to this we rolled out Beyonk at Peak Cavern
Being able to get in touch with someone, either by email or over the phone has made a real difference. If I come up with something that might work a little better for us, I always know I can just talk to someone and within days my request will be done. I’m immensely happy with Beyonk, it’s made our lives much easier!
John Harrison of Peak and Speedwell Cavern
Beyonk has revolutionized the visitor experience at our cave, eliminating long queues by having specific time slots for online bookings. Reflected in increased positive reviews!
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