Fuller’s Brewery partners with BookingHound to enhance visitor experience
Discover how BookingHound’s ticketing system helped Fuller’s Brewery increase revenue by 10%.
Fuller’s saw a 10% revenue boost in first 3 months with BookingHound.
Background
Brewing has taken place on this West London site since at least 1654, with the business changing hands several times as the brewery site grew. Starting in 1845, the collective stewardship of the Griffin Brewery by the Fuller, Smith & Turner families; proved a lasting legacy.
Since 2019, the Fuller’s Griffin Brewery has been owned & operated by Asahi.
With a growing popularity in Brewery Tours, dedicated staff like Jill, one of their lab technicians at Fuller’s, was tasked with showing a group of guests around on the first Thursday of each month.
As interest surged over the years, the team now conduct an average of 5 tours daily, six days a week. Notably, Jill remains a steadfast presence, passionately sharing her pride and dedication for the work they do.
Fullers flagship beer can be found in over 18 countries worldwide. People know the beer before they know the brewery.
The challenge
Initially, Fuller's Brewery collaborated with another company that retrofitted online booking into some existing work by adding a module to their website. However, when the contract concluded, Fuller's Brewery initiated a search for an alternative solution. Their requirements had evolved, necessitating a more comprehensive booking solution that could accommodate features like age verification, date and time slot selection.
How we helped
After reviewing several companies, Fuller’s Brewery opted to work with BookingHound.
BookingHound gave us a lot more freedom to sell tickets and gift vouchers through third parties. Previously this process was very complex and required a lot of manual work on my part to reach out to the customer individually about their voucher code and the time and date they’d like to visit. Now, customers have much more flexibility to make a booking and use a voucher code without needing to speak to me. The user journey for customers has improved exponentially with BookingHound.
Jason at Fullers Brewery
The customer support team is one of Fuller’s favourite things about working with BookingHound.
Jason at Fullers Brewery
The results
BookingHound has helped me to manage my workload much more effectively and allows me to issue more concise reports internally.
Jason at Fullers Brewery
Saving valuable admin time and exceeding quarterly revenue expectations through tour bookings by 10%.
The main reason we'd recommend BookingHound is the engaging service we've received so far. It's the team and their approach to helping their customers that we find the most delightful.
Jason at Fullers Brewery
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