Cattle Country Farm Park enhances customer experience with Beyonk Integration
Background
Cattle Country Farm Park was opened in 1992 by the Cullimore family; they were looking for ways to diversify their farming business and decided to open their farm to the public and local schools to showcase rare breeds of cattle.
In addition to the farm park itself, alongside Cattle Country Farm Park is a wedding venue called The Barn at Berkeley. This diversification reflects a strategic approach to catering to various customer needs and enhancing revenue streams.
The management team initially opted for an integrated system to handle multiple aspects of the business, including ticketing, memberships, and sales. However, they encountered challenges with system performance and functionality, particularly regarding ticketing and smooth operations.
Beyonk Cattle Country has grown from a small open farm, to one of the best family attractions in the area with over 130,000 visitors each year.
The challenge
The main challenge prompting the search for a new ticketing system a couple of years ago was the limitations of the previous system, which aimed to handle multiple functions but lacked effectiveness, particularly in user-friendliness and integration with the farm park's website. The old system forced customers to navigate away from the site to make bookings, resulting in a disjointed experience with a white-labeled site.
The team sought a better ticketing system that could seamlessly address these issues by offering simplicity, mobile compatibility, and website integration. The goal was to enhance the booking experience for customers with a user-friendly system for the Cattle Country team to use. At the same time, the team also transitioned their till system to EPOS Now across the Farm Park, Café, Gift Shop and Wedding Venue of which, Beyonk has a seamless integration.
The benefit for us is it is a really simple system to use, both for our team and visitors. It's built for mobile and integrates seamlessly with our website.
Katy Cullimore of Cattle Country Farm Park
How we helped
Beyonk provided a modern mobile-friendly platform that seamlessly integrated into their website, offering a simple setup process that required minimal training. This integration proved to be the main selling point, as it ensured a smooth experience for everyone.
When transitioning to Beyonk, the support team were invaluable, offering consistent availability to address queries or requests and promptly implement solutions as required.
Beyonk is a constantly evolving platform with new features launched regularly. New features for Farm Attractions are continuously being introduced to simplify booking management and maximize revenue.
Cattle Country utilized seasonal pricing rules on Beyonk to ensure ticket prices encouraged bookings in quieter periods while maximizing revenue during peak times. To optimize availability management, Beyonk streamlined the process of adjusting capacity for various days, time slots, and offerings with just a few clicks.
Beyonk are constantly evolving with new features launched regularly. One of the best things is the support team!
If you are looking for a simple ticketing system. It's great. I'm really happy we moved to the platform!
Katy Cullimore of Cattle Country Farm Park
The results
As one of the first farm parks to join Beyonk, Cattle Country Farm Park has witnessed the continuous evolution of the platform over the two years of our partnership. New functionalities, such as the ability to adjust capacities, have been seamlessly integrated, enhancing our experience as a customer. Furthermore, the introduction of pricing rules tailored to low, mid, and high-peak periods makes managing ticket prices easier.
Overall the system is quick, easy and very straightforward to set up.
Why choose Beyonk for your farm attractions
Beyonk offers a modern, simple and powerful ticketing system for Farm Attractions simplifying ticket sales and business management.
Our goal is to remove the challenges commonly associated with booking management for Farm Attractions. By offering features like self-service booking for customers, we reduce the need for farm staff involvement, streamlining operations.
We understand your business needs and also recognize the unpredictable side too, including weather-related disruptions, we've integrated functionalities to address such issues seamlessly. Whether it's swiftly communicating updates to all involved parties or converting bookings into vouchers for rebooking during adverse weather conditions, Beyonk ensures smooth handling of any unexpected events.
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